AI Insights · Timothy · July 2025
Top Word Puzzle Games in UAE: Q2 2025 Performance Overview
Explore the performance of the top word puzzle games in the UAE during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the performance of leading word puzzle games on a unified platform in the United Arab Emirates showcased notable trends in downloads, revenue, and active user engagement. Here's a detailed look at the top five games in this category.
NYT Games: Wordle & Crossword by The New York Times Company saw its weekly revenue peak at approximately $814 in late June. Downloads experienced a significant spike, reaching 1.9K in early May, while active users increased from 1.6K to a high of 2.7K throughout the quarter.
Wordscapes from PeopleFun, Inc. displayed strong download numbers, peaking at about 4.8K in mid-May. Revenue showed a declining trend, closing the quarter at $357, and active users decreased from 9.7K to 6.7K, indicating fluctuating engagement.
Words With Friends Word Game by Zynga Inc. maintained steady revenue around $297 in early April, with downloads hitting a high of 762 in mid-May. Active user numbers climbed from 661 to 1.3K, suggesting a consistent user base.
Scrabble® GO - New Word Game by Scopely, Inc. experienced variable revenue throughout the quarter, reaching $304 by late June. Downloads peaked at 2.1K in mid-May, while active users increased to 2.6K, reflecting growing interest.
Lastly, Words of Wonders: Crossword by FUGO BILISIM TEKNOLOJILERI VE YAZILIM TICARET ANONIM SIRKETI recorded a revenue increase, peaking at $415 in late June. Downloads were strong, with a high of 3.4K at the end of March, and active users fluctuated slightly, ending at 15.6K.
These insights are based on data from Sensor Tower, providing a comprehensive view of the market dynamics for word puzzle games in the UAE. For further details and analysis, visit Sensor Tower's platform.